Designers and HCI researchers from industry and academia have been exploring the opportunities that emerge from incorporating behavioral data into the design process. For this, designers employ and combine data from multiple sources, multiple scales, and types to obtain valuable insights that inform and support design decisions. This combination unfolds through interdisciplinary collaborations, enabled by various methods and approaches, including participatory data analysis, sense-making interviews, co-design workshops, and data storytelling. However, due to the personal nature of behavioral data and the open-ended, iterative approach of Human-Centered Design, data-centric design activities clash with current HCI and data science practices. As both industry and academia increasingly use data-centric design processes, we recognize a need to share both examples and experiences to reinforce that most practices (and failed experiences) do not yet emerge solely from the literature. In this Special Interest Group, we aim to provide a space for design, data, and HCI researchers and practitioners to connect, reflect on the current practices, and explore potential approaches to further integrating behavioral data into design activities.

Link to the SIG website

Link to the CHI’22 conference website